Strategi Perencanaan dan Pengembangan Bisnis untuk Meningkatkan Penjualan pada Salon Kecantikan
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Abstract
Business planning and development strategies in increasing sales at beauty salons are very important in facing market competition in the era of intense globalisation. Beauty salons not only provide facilities and services, but also carry out effective marketing strategies to allocate resources and achieve maximum sales. Business development strategies have been implemented, such as increased promotion, employee training, increasing the number of employees, and adding new product/service variations. This research adopts a qualitative approach focusing on the keywords beauty salon, salon business, business sales strategies, as well as business development and planning. The combination of strategies serves as one of the main alternatives in addressing the challenges faced, thereby generating effective solutions to enhance sales in beauty salons. By leveraging technology and innovation, and by considering the needs and preferences of customers, beauty salons can enhance customer loyalty and achieve maximum sales. In this context, the strategies developed need to be tailored to market dynamics and the development of the beauty industry to ensure business success and effectively meet customer needs.
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References
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