Penerapan Teori Pengambilan Keputusan Untuk Mengatasi Kendala Operasional dan Meningkatkan Daya Saing UMKM Angkringan
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Abstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, contributing significantly to gross domestic product (GDP) and employment. This study aims to explore the application of decision-making theory in helping MSMEs address these challenges and enhance their competitiveness. Using a qualitative descriptive approach, this research analyzes the main challenges of MSMEs in the areas of labor, capital, raw materials, and marketing. The findings indicate that theory-based decision-making helps MSMEs systematically evaluate strategic alternatives, identify risks, and determine the best solutions. Workforce training, structured financial management, collaboration with local suppliers, and digital marketing strategies are effective solutions for improving operational efficiency and competitiveness. The implications of this study highlight the importance of decision-making theory as a strategic guide for MSMEs to achieve business sustainability amidst increasingly complex market competition. The practical recommendations from this research serve as a guideline for MSMEs to manage their businesses more effectively and innovatively.
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