Analisis Pengambilan Keputusan Dalam Kendala di UMKM ”dodonut.id”

Abstract

Donuts are one of the most popular and favored food items in Indonesia, creating a significant business opportunity in the culinary sector. This study aims to identify and analyze various challenges faced by Dodonut.id in its business operations, covering aspects such as decision-making, workforce management, capital management, raw material management, and marketing. In terms of decision-making, the research examines how Dodonut.id's management formulates business strategies and operational steps to compete in the market. Regarding workforce management, the study focuses on how the company manages human resources to ensure consistent product and service quality. Capital management is also a key area of focus, exploring how Dodonut.id manages its finances and investments to support business sustainability. The management of quality raw materials and the selection of reliable suppliers are also crucial for ensuring smooth production. The study aims to provide solutions and recommendations that can help Dodonut.id address existing challenges, enabling their business to grow and compete more effectively in the Indonesian market.