Pemanfaatan Video Edukasi untuk Penyampaian Informasi Kepada Masyarakat
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Abstract
The use of educational videos as a public communication medium has been increasingly adopted due to their ability to convey information through audio-visual formats, making it easier for the public to understand. This medium is considered more effective than text-based media because it can enhance public comprehension of complex information. This study aims to analyze the influence of the quality and accessibility of educational videos on the delivery of information regarding Jasa Raharja services and the public's understanding of SWDKLLJ. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to individuals who had previously watched Jasa Raharja educational videos and were analyzed using multiple linear regression. The results indicate that both the quality and accessibility of educational videos positively affect information delivery, as clear, engaging, and easily accessible videos enhance public understanding of the SWDKLLJ program. These findings suggest that high-quality and accessible educational videos can serve as an effective public communication strategy to improve public literacy and understanding of the SWDKLLJ program.
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References
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