Analisis Webometrics Terhadap Website Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Abstract

The development of information technology encourages higher education institutions to utilize websites as a means of publication and information distribution. This research aims to analyze the performance of the website of the Directorate of Research and Community Service (DRPM) of Bina Darma University, Palembang, using a Webometrics approach. The research was conducted in the Prof. Bochari Rachman 2 Building at Bina Darma University. The method used is descriptive qualitative, with data collection through direct observation and the use of public tools such as Google Search, Ahrefs, and Ubersuggest. The results of the study show that the website rie.binadarma.ac.id has limitations in terms of presence (the number of indexed pages is still low), openness (access is only through the campus internal network), and excellence (the number of backlinks and citations is still low). Strategic steps are needed, such as opening public access, SEO optimization, increasing content quantity, and integration with national indexing portals. to improve the visibility and reputation of the website.