Strategi Pemasaran yang Tepat untuk UMKM Keripik Pisang Dalam Persaingan UMKM di Bidang Kuliner
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Abstract
The processed food and beverage industry is a rapidly growing sector with significant development potential. This industry has demonstrated strong resilience even amid economic crises. The culinary industry, starting from micro, small, and medium enterprises (MSMEs), has the potential to become a means of income distribution and community income enhancement. This study aims to provide an overview of effective marketing strategies for the development of banana chips so that MSMEs can compete and overcome the challenges they face. The initial analysis in this journal employs qualitative research methods to gain deeper insights and understanding of marketing strategies. Businesses must recognize that the strategies they implement play a crucial role in marketing. Common marketing strategies include product, price, sales, and promotion. Based on the research findings, the marketing strategy for banana chip MSMEs involves increasing the use of digital media, facilitating sales through social media platforms such as Instagram and WhatsApp, as well as marketplace platforms like Shopee and Tokopedia
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References
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