Kajian Strategi Pengembangan Usaha Mikro Kecil Menengah di Kota Palangka Raya
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Abstract
Rapid industrial development requires the identification and analysis of critical methods that can promote equitable and sustainable growth. The aim of this research is to identify the main obstacles faced by MSMEs in the social, economic and political context in Palangka Raya City, as well as looking at the various opportunities that can be accessed. This study will examine various development strategies carried out by MSMEs in the city, with a focus on digital marketing, use of technology and financial accessibility. In addition, the importance of the public and private sectors in creating an atmosphere that encourages the expansion of MSMEs will be emphasized. This study will evaluate the impact of these tactics on improving community welfare and local economic growth by considering external elements including infrastructure, laws and policies. This research uses an interdisciplinary strategy that combines sociology, economic analysis, and management to produce suggestions that can be applied to various stakeholders, such as government, business, and financial institutions. Therefore, it is believed that this research can provide useful direction for developing more effective policies and tactics to support the MSME environment in Palangka Raya City.
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References
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