Studi Korelasi Pesan Tayangan Vidio Blog Youtube Tasya Farasya Terhadap Minat Penggunaan Make-Up pada Remaja Perempuan
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Abstract
The development of the cosmetic and makeup industry has experienced a significant increase since 2019. This cannot be separated from the role of beauty vloggers in creating beauty content through video blogs uploaded on social media. YouTube is the social media platform with the highest number of users in Indonesia, according to WeAreSocial. Moreover, YouTube is also believed to have a positive impact on influencing someone's decision in using makeup. The aim of this research is to examine whether there is an influence of video blog content messages by measuring the message content on the interest in using and purchasing makeup among teenage girls. The research method used is qualitative research. The qualitative approach means collecting data that is not in the form of numbers but rather originates from interview transcripts, field notes, personal documents, memo notes, and other official documents. This research was conducted on Tasya Farasya's YouTube channel by analyzing the majority of teenage girls who are viewers and followers. Based on the research findings, it was found that there is both partial and simultaneous influence of video blog content messages on the interest in using makeup among teenage girls.
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