Analisis Manajemen Strategis Menggunakan Teknik SWOT pada Perusahaan Teknologi di Bekasi
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Abstract
Companies need to carry out a thorough evaluation of their position in the market and the factors that affect their performance. One of the popular and effective methods of conducting such analysis is to use the SWOT (Strengths, Weaknesses, Opportunities, and Threats) technique. Strategic management is a crucial aspect in achieving the long-term success of an organization, especially in facing increasingly fierce competition and rapid changes in the business environment. This study aims to conduct a strategic management analysis using the SWOT technique for companies engaged in technology in Bekasi. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) method is used to evaluate a company's strengths, weaknesses, opportunities, and threats in the context of a complex and changing business environment. This case study involves the collection of primary and secondary data, including interviews with company management, analysis of financial statements, and a review of relevant literature. The SWOT analysis results provide in-depth insights into a company's position in the market, critical factors affecting their performance, and strategic recommendations to enhance competitive advantage and achieve long-term business goals.
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