Strategi Pemasaran Usaha Angkringan Ki Asem Menggunakan Analisis SWOT
Main Article Content
Abstract
Advances in the field of information technology, social media technology have become a common phenomenon that business people inevitably have to pay attention to. In today's modern business era, companies with business entities and individual businesses must be aware of and carry out the changes that occur in their surroundings. Business actors who are still conservative in using traditional thinking and business strategies without wanting to follow the currents of globalization and the revolution of industry 4.0, will shift or even evict slowly or rapidly. This study aims to deiteirminei thei position of Compeitition and Markeiting Strateigy with SWOT analysis, streingths, weiakneisseis, opportunitieis and threiats. This reiseiarch was conducteid at Angkringan Ki Aseim. Thei reisults of thei deiscriptivei analysis show that Angkringan Ki Aseim has streingths and opportunitieis from compeititors such as using social meidia as a markeiting meidium. It also has a diffeireint meinu variation compareid to otheir angkringan. Thei location of thei angkringan on thei roadsidei. In addition, theirei arei seiveiral weiakneisseis and threiats from Angkringan Ki Aseim, nameily inadeiquatei seiating facilitieis. Thei conclusion is that Angkringan Ki Aseim's markeiting strateigy has advantageis and morei opportunitieis than weiakneisseis and threiats.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Benu, Y. S. I. P. et al. (2020) Human Resource Management (HRM) In Industry 5.0. Yogyakarta: Zahir Publishing.
Dewi, N. P. and Supriyanto, A. (2017) ‘Dampak Media Sosial Terhadap Kinerja Bisnis Melalui Pemasaran Berbasis Output Dan Biaya’, Jurnal Riset Manajemen & Akuntansi, 8(2).
Faradannisa, M. and Supriyanto, a (2022) ‘Kepuasan Pelanggan Ditinjau dari Store Atmosphere, Kualitas Produk, Kualitas Pelayanan dan Etika Bisnis Islam’, Tawazun: Jurnal …. Available at: http://e-jurnal.staiattanwir.ac.id/index.php/jes/article/view/216.
Oktaviana, N., & Riza, M. (2017). Palangka Raya Nita Oktaviana dan M. Riza Hafizi. Juirnal Al Qardh, 5(2), 101–108.
Khofifah, S. and Supriyanto, A. (2022) ‘Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal’, Jurnal Manajemen dan Penelitian Akuntansi (JUMPA), 15(1), pp. 1–13.
Lestari, P. I. and Supriyanto, A. (2022) ‘Keputusan Pembelian Mi Samyang Pada Generasi Z : Ditinjau dari’, 01(02), pp. 12–22.
Nafira, S. and Supriyanto, A. (2022) ‘Keputusan Pembelian ditinjau dari Electronic Word of Mouth , Impulse Buying , Brand Image dan Label Halal Produk MSGlow pada Generasi Millennial dan iGeneration’, Jurnal BANSI (Bisnis, Manajemen dan Akuntasi), 2(1), pp. 22–30.
Supriyanto, A. and Permatasari, R. D. (2022) ‘Kesuksesan Muslimah Pelaku UMKM : Peran Dimensi Entrepreneurial Orientation’, 10, pp. 267–286.
Supriyanto Agus (2022) ‘PERAN NILAI-NILAI ISLAMI DALAM KEWIRAUSAHAAN UNTUK MENUNJANG SEBUAH KINERJA BISNIS’, El-Hekam: Journal of Islamic Studies, 7(1), pp. 69–82.
Sancoko, A. H., & Rahmawati, V. (2019). Meimbanguin Strateigi Peimasaran Uimkm Kuilineir Kajian Feinomeinologi Angkringan Di Suirabaya. Juirnal Keiuiangan Dan Bisnis, 17(2), 96. https://doi.org/10.32524/jkb.v17i2.579
Seitiawan, Ei., & Alwi, M. F. (2022). Analisis Strateigi Bisnis pada Angkringan Bocah Jajan (Bojan) di Koja, Jakarta Uitara. Juirnal ABIWARA, 3(2), 102–115.
Wijoyo, A., Hidayat, A. B., Honi, R. A., & Nuiriyah, S. (2022). Peingeimbangan Uisaha Angkringan deingan Meingguinakan Analisis SWOT. 1(12), 2237–2241.