Pengaruh Fasilitas, Kualitas Pelayanan, dan Persepsi Harga Terhadap Kepuasan Pelanggan pada PT. Gojek Indonesia
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Abstract
This study aims to examine the influence of facilities, service quality, and price perception on customer satisfaction at PT. Gojek Indonesia in North Bekasi City, using a literature review approach focused on economics and business fields. The data collection for this research is sourced from online literature accessed through platforms such as Google Scholar, Mendeley, and other academic digital sources. The research method used is Non-Probability Sampling with purposive sampling technique, involving 100 relevant respondents. For data analysis, a descriptive quantitative approach is applied to describe the characteristics and relationships between variables. The findings of this study reveal three main results: first, the facilities provided by PT. Gojek Indonesia do not significantly affect customer satisfaction; second, the service quality provided has a positive impact on customer satisfaction; and third, the price perception perceived by customers also significantly influences their satisfaction. These findings offer valuable insights for the company's strategy development in improving service quality and understanding the factors that influence customer satisfaction.
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References
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