Pengaruh Ingredients Skincare Dan Citra Merek Terhadap Minat Beli Produk Skincare Skintific
Main Article Content
Abstract
This study aims to analyze the impact of active ingredients in skincare and brand image on the purchase intention of Skintific skincare products. The research respondents consist of students from the Management Study Program at Universitas Bhayangkara Jakarta Raya, class of 2021, who have used Skintific products. A quantitative approach was employed in this study, using a survey method through a questionnaire distributed to 75 selected respondents. Data analysis was conducted using multiple linear regression. The results of the study indicate that active skincare ingredients have a significant impact on purchase intention. The main factors influencing this include the composition of ingredients, the presence of labels and certifications, and technological innovation. In addition, brand image also plays a positive role in enhancing purchase intention through brand recognition, reputation, attractiveness, and consumer loyalty. Together, these two variables make a significant contribution to the purchase intention of Skintific products. These findings provide valuable insights for the skincare industry to develop more effective marketing strategies, with a primary focus on superior product quality. Companies must ensure that the products they offer truly have proven advantages, both in terms of ingredient composition, the results achieved, and the safety of their use.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Imam Hasani, & Hartin Kurniawati. (2024). Strategi Pemasaran dan Branding dalam Wirausaha Kopi Botol. MUQADDIMAH: Jurnal Ekonomi, Manajemen, AkuntansiDanBisnis,2(4), 12–25.
Indah, A., & Ferdiani, I. (2024). Pengaruh Product Ingredients , Brand Ambassador dan Social Media Marketing terhadap Keputusan Pembelian Produk Viva Cosmetics di Kota Bandung dan Asosiasi Kosmetika Indonesia ( PPA Kosmetika Indonesia ), industri kosmetik Indonesia sekarang menjadi merek . 3.
Latuconsina, Z., Tamher, E. R., Tahapary, G. H., Chatib, A. S., & Nuryanto, U. W. (2022). The Influence of Islamic Branding and Product Ingredients on Interest in Buying Sasha Siwak Toothpaste In Ambon City. Daengku: Journal of Humanities and Social Sciences Innovation, 2(4), 480–488. https://doi.org/10.35877/454ri.daengku1106
Lestari, D. P., & Widjanarko, W. (2023). Pengaruh Citra Merek, Persepsi Harga Dan E-Word of Mouth Terhadap Keputusan Pembelian Produk Fashion Jiniso.Id Di Marketplace Shopee. Jurnal Economina, 2(3), 753–765. https://doi.org/10.55681/economina.v2i3.398
Marisa, O., & Rowena, J. (2020). Pengaruh Price Fairness Terhadap Repurchase Intention High End Make Up Dan Skin Care Pada Generasi Milenial Di Jakarta. Jurnal Bina Manajemen, 8(2), 67–77. https://doi.org/10.52859/jbm.v8i2.87
Masruroh, B., & Rafikasari, E. F. (2022). Pengaruh Citra Merek, Kesadaran, Sertifikasi, dan Bahan Baku Halal terhadap Minat Beli Produk Halal: El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 868–884. https://doi.org/10.47467/elmal.v3i5.1134Feny, W. R., & Sutedjo, B. (2022). Pengaruh Celebrity Endorser, Citra Merek dan Kepercayaan Merek terhadap Minat Beli (Studi Pada Konsumen Skincare MS Glow Beautyhome di Demak). SEIKO : Journal of Management & Business, 5(1), 168–181. https://doi.org/10.59246/muqaddimah.v2i4.975
Puspita Sari, T., & Ambardi, A. (2023). Pengaruh Electronic Word of Mouth, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Produk Skincare the Originote. Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi, 4(2), 85–92. https://doi.org/10.37150/jimat.v4i2.2252
Putri, J. A., & Syahputra. (2023). The Influence Of Celebrity Endorser, Advertising, And Brand Image On Purchase Intention Of Beauty Products In Bandung. Management Studies and Entrepreneurship Journal, 4(3), 3399–3409. http://journal.yrpipku.com/index.php/msej
Rendelangi, A. B., Sahyunu, S., & Manan, L. A. (2023). Pengaruh Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Toko Alvian Resa Prianto Desa Ambaipua Kecamatan Ranomeeto Kabupaten Konawe Selatan. Sultra Journal of Economic and Business, 4(1), 60–71. https://doi.org/10.54297/sjeb.v4i1.454
Saputra, F., Ali, H., & Mahaputra, M. R. (2023). Peran Ingredients, Influencer Review dan Live Streaming Marketing terhadap Minat Beli Konsumen pada Produk Skincare Varian Mugwort. Jurnal Komunikasi Dan Ilmu Sosial (JKIS),1(3),141–153. https://dinastires.org/https://creativecommons.org/licenses/by/4.0/
Seran, R. B., Sundari, E., & Fadhila, M. (2023). Strategi Pemasaran yang Unik: Mengoptimalkan Kreativitas dalam Menarik Perhatian Konsumen. Jurnal MiraiManagement,8(1),206–211. https://journal.stieamkop.ac.id/index.php/mirai/article/download/4054/2644
Setyaningsih, F. (2021). Analisis Strategi Bauran Pemasaran Terhadap Peningkatan Pelanggan Pada Lembaga Rafi Bimbel Tangerang. JMB : Jurnal Manajemen Dan Bisnis, 10(1), 221–230. https://doi.org/10.31000/jmb.v10i1.4233
Ummul Aiman., Suryadin Hasda, Masita, Meilida Eka Sari, (2022). Metodologi Penelitian Kuantitatif. In Yayasan Penerbit Muhammad Zaini.